Animation! Yeah, we know that's pretty broad. But including elements like motion graphics, still image compositing and vector graphics can really aid a corporate or commercial video. A few simple animations in After Effects can greatly improve the aesthetic quality of those old photos lying around your office. This will also help the assets to fit seamlessly in with the rest of your video footage. Dynamic graphs, animated text, motion tracking - these are fairly simple elements that can really push your film to the next level of professionalism.
Clients often provide us with still images to include in their cuts. Whether they're photographs, archival pictures or computer renderings, we need to find a way to make them visually appealing to integrate them seamlessly into the film. Here's how we treat still images using three different techniques.
DYNAMIC STILL IMAGE ANIMATION
This is a very easily achieved look that adds a lot of dynamic movement to still assets. To do this, we mostly use paid plugins from Pond5. These animated templates allow you to quickly insert your images through After Effects, giving everything a sleek, polished look.
SIMPLE STILL IMAGE ANIMATION
More along the Ken Burns line, this is a quick and easy solution to animating still images. Si...
Once that big milestone year rolls around, i.e. 5, 10, 20, 50, many companies like to celebrate by reminding the public about what has made them so awesome and successful for so many years. It can be a great opportunity to illustrate to your clients your longstanding place in the market and to build confidence in why they should continue using your services.
The difficulty with these films is finding a way to make them compelling without just turning them into slideshows. Companies often don't have a lot of archival imagery to illustrate their past, and it's tricky to show off future projects that haven't happened yet! But we've had a few requests for anniversary videos lately and have struck a nice formula. It's interesti...
Ah, lower thirds... the most overlooked and underappreciated part of corporate videos!
Lower thirds are graphics that show a person's name and job title. They are generally placed in the lower part of the frame, on the right or left side. The most important thing to keep in mind when designing these graphics is legibility. This means that both the font and the location need a little forethought. Ideally, we like to consider lower thirds before we hit the record button. It is a good idea to find a spot in the frame that is unobtrusive to the information in the background and does not awkwardly overlap your subject in the frame. This has become intuitive for us by now because we typically frame our interviewees on the right or left side of the frame anyway....
More and more, people are coming to us to create videos out of their current visual assets, which usually consists of photos, renderings and archival graphics. Luckily, options are becoming available to convert these assets into something other than the ubiquitous Ken Burns effect. We have nothing against this technique, or Ken Burns. As a matter of fact, we love him! However, there are a lot of techniques that exist that can significantly add production value (pizazz) to these assets. Check out the above video for a few examples of how we tackle, and enliven, this type of footage.
Compositing is a great technique that we often use with our architectural clients. It's where we merge video footage with still images to create a "film feel." This i...
Happy New Year everyone! Here's a fun fact to kick off your Monday: it turns out that the animators behind some of our favorite Disney worlds actually took inspiration from real architectural wonders. Hope that doesn't ruin the magic of your childhood memories!
We recently rediscovered this animated Mountain Dew commercial done by the folks at Buck. The commercial was meant to illustrate the evolution of Mountain Dew branding over the years (as much as one can in the span of 15 seconds). We think it is an excellent example of simple 2d/3d animation work and such a great choice in color palette.
We have been eager to release these Archiculture interviews for a very long time. We had Kevin Corcoran put together a brief trailer to illustrate how many interviews will soon be available to watch. Head over to the website to start watching.