You've gotta watch this commercial! Flashdance fans will especially love it. The production quality was amazing and the dancing was top notch. We're not in the market for spray cleaner at the moment, but if we were we'd certainly try out Cillit Bang! Check out the "making of" video below too. It's really interesting to see how they pulled off some of these stunts.
Big news Arbucklers! In our mission to branch out into more commercial work, we landed a sweet gig via our old officemates, the founders of Dagne Dover, a fast-growing handbag company. This was a really fun project that allowed us to experiment with our gimbal, work with talented models and add in some nice color grading! Hopefully more of these types of shoots come our way as we continue to expand our portfolio and skillset.
Have you considered collaborating on a video project with one of your current clients?
THE MORE THE MERRIER
Video production is laborious. We’ve found that the majority of our clients underestimate the time, energy, and costs that are necessary for video production. By asking them to collaborate with partners, your clients can split the costs of production and share the responsibility of distribution. So that means, larger-scale projects, better-paying work, happier clients, and most importantly, happier video production team!
SHARE THE WORK!
Client: “I posted our video on my company’s Facebook page. Why isn’t it viral yet?”
Many clients are upset when their videos do not become instant internet sensations. We typically tell people that unless your product involves sexy ladies or grumpy cats...
We recently did a shoot for Yamaha to illustrate their RemoteLesson technology as well as to market their latest piano series, the CFX. Knowing nothing about pianos or this technology, I had no clue what I was getting myself into, but was certainly happy to be along for the ride.
The first portion of the shoot was a series of testimonials and recitals by well-known classical and jazz pianists, most notably Byron Janis and Olga Kern. It was absolutely amazing to hear them play and I hope to post their full length recitals one day.
The second portion of production focused on the piano itself, which provided many challenges including animating an inanimate object as well as finding a iconic location to situate the piano. Fortunately, Yamaha was able to have the piano...