Animation! Yeah, we know that's pretty broad. But including elements like motion graphics, still image compositing and vector graphics can really aid a corporate or commercial video. A few simple animations in After Effects can greatly improve the aesthetic quality of those old photos lying around your office. This will also help the assets to fit seamlessly in with the rest of your video footage. Dynamic graphs, animated text, motion tracking - these are fairly simple elements that can really push your film to the next level of professionalism.
Clients often provide us with still images to include in their cuts. Whether they're photographs, archival pictures or computer renderings, we need to find a way to make them visually appealing to integrate them seamlessly into the film. Here's how we treat still images using three different techniques.
DYNAMIC STILL IMAGE ANIMATION
This is a very easily achieved look that adds a lot of dynamic movement to still assets. To do this, we mostly use paid plugins from Pond5. These animated templates allow you to quickly insert your images through After Effects, giving everything a sleek, polished look.
SIMPLE STILL IMAGE ANIMATION
More along the Ken Burns line, this is a quick and easy solution to animating still images. Si...
Only one minute long, but so, so cool. Quality, not quantity! This reminds us of a recent post we made on image compositing and 2D animation. It's strange how even though film is generally more dynamic than photography, when you combine the two in 3D space like they do here, it seems to produce the best of both worlds.
More and more, people are coming to us to create videos out of their current visual assets, which usually consists of photos, renderings and archival graphics. Luckily, options are becoming available to convert these assets into something other than the ubiquitous Ken Burns effect. We have nothing against this technique, or Ken Burns. As a matter of fact, we love him! However, there are a lot of techniques that exist that can significantly add production value (pizazz) to these assets. Check out the above video for a few examples of how we tackle, and enliven, this type of footage.
Compositing is a great technique that we often use with our architectural clients. It's where we merge video footage with still images to create a "film feel." This i...