In this fast-paced, digital age, it's more important than ever for firms to be able to tell their stories in the most concise and aesthetically pleasing way possible - video. Ian gave his expert advice on how companies can best utilize video production services to creatively and effectively tell their stories to the public. Stay tuned for future conferences!
Arbuckle cofounder/producer Ian has been busy the past couple of months speaking around town on what he knows best - architectural filmmaking. These exciting conferences have been a big success for the Arbuckle team. We continue to teach industry leaders about the power of filmmaking in the digital world, and the influence it can have in the public domain to transform a company's image.
GOOGLE recently commissioned 72AndSunny to do a series of outdoor ad campaigns celebrating the 25th anniversary of the landmark ADA Act in 1990. The painted portraits include key figures in the disability rights movement which were featured on the steps of cultural buildings throughout Washington, D.C. The paintings are accompanied by powerful quotations and information pertaining to the disabilities rights movement. A website was created providing a virtual tour of each individual piece. This installation is a great reminder of how public space can be used to inspire, facilitate and enhance people’s experience with their surroundings. It also is a great example of how marketing can be incorporated into the phsyical environment in a tasteful way.
Content Marketing continues to play an important role in acquiring new customers, new clients and new talent and videos are a great way to assists in these valuable acquisitions. However, videos don’t distribute themselves. There tends to be a misconstrued notion that once a video is uploaded that the process is complete. This misconception totally undermines one of the most essential parts in the process, the distribution. Distribution is defined as: the action of sharing something out among a number of recipients. The important thing to understand is that Distribution does demand ACTION. There are a whole slew of tasks and actions that are necessary to get the most out of a completed project, from Search Engine Optimization to Post-Completion Analytics. Below are brief explanations of so...
We were recently invited to participate in one of the American Institute of Architects New York Chapter Marketing and Communications Committee's events to speak on architectural filmmaking. Having both of the company's founders be ex-architects/landscape architects and having spent the past 6 years producing various video products for architecture firms, architectural organizations and architectural media we felt like we've been groomed specifically for this opportunity. So naturally we tried to condense all 6 years of experience, lessons learned and our process into a "10 minute" presentation. Hint, it turns into about a 20 minute rapid fire adventure but you can just watch for yourself. And please excuse the "ahhh's" and "umm's."
Give it a watch and let us know what you learned through I...
Many of you who're reading this already know this intuitively but if you need to help convince any of your colleagues (you know who I'm looking at...) that video is THE medium for future online content then checkout this interactive analysis by Unruly via Adotas.