Apartment Therapy is a blog that educates their readers about every area of life - family, technology, cooking, DIY projects, style, and more. We've been producing films for them for four years. But we recently started making a handful of videos for one of their many web-based series, "Maker Talks." The series is an on-site Q&A between Apartment Therapy CEO and founder Maxwell Ryan, and the "maker" that is the subject of each segment.
The first episode visits Rebecca Atwood, a Brooklyn-based designer and artist specializing in homemade pillows and textiles. Many of the patterns are hand-drawn entirely from one of her many sketchbooks.
This was the guinea pig for the series, as it was the first one of its kind. It was also a test run for us to try out our new DJI Ronin 3-Axis Gimbal! We floated with Maxwell through the streets and down the hallways to add some nice gliding movements to our shots. Our tripods needed a rest! The final cut was far different than originally envisioned, but it came together in the end. It was a balance between offering enough information to be interesting, but also distilling the responses to the proper amount. Stay tuned for more!