RESOURCES AND TIPS
Making Live Events Look Great!
Tips and suggestions for Live Event Recordings
Interviewing Two Subjects
Do's and Don'ts of Two Shot Interview Framing
Giving life to Still Images
Techniques for making still images more interesting
Understanding a Jumpcut
Various ways to hide/mitigate jumpcuts
Travel Productions
Tips for traveling with gear by car and by plane.
Gaining Access to Film Locations
How to get access and scout a location
ARBUCKLE PRESENTATIONS
DOWNLOADS
Why Make Videos
Easily tell your leadership why videos are important
Intake Checklist
Easy checklist for what to think about before starting a video or RPF
PRODUCTION TERMS
A camera shot filmed from a very high Point Of View. Typically using a drone or heliocopter.
A-ROLL
A-Roll is a term used to refer to the spoken audio content in a film or video.
ARC SHOT
A shot when a camera moves along an arc while recording a subject or scene.
DEPTH OF FIELD
Refers to the distance furthest away from a lens in which the objects being photographed will remain in focus approaching infinity.
DEPTH OF FOCUS
Depth of focus refers to the closest proximity to the lens in which the objects being photographed will remain in focus approaching the infinitesimal.
DOLLY/SLIDER SHOT
A shot in which the camera is pushed horizontally along the ground on a dolly (also called a Tracking Shot).
ESTABLISHING SHOT
A shot that quickly establishes the location of a scene of film.
LONG-SIDED INTERVIEW
Long-Sided Interviews are composed placing an interview subject on 1/3 of the frame while having their eyes look slightly off camera to the "long" side of the shot.
Lower third refers to Names and Titles that typically appear in the lower third of the frame.
OVERHEAD SHOT
A shot looking down vertically on the action from above.
PACE
The tempo at which the story unfolds, affected by action, length of scenes, editing, lighting, composition and sound.
PAN
A movement in which the camera turns to right or left on a horizontal axis.
POINT OF VIEW (POV)
A shot which is understood to be seen from the point of view of a character or person.
TILT
A movement by which the camera moves up or down while its support remains fixed.
A shot in which two actors or subjects appear in the same frame.
DISTRIBUTION TERMS
ANALYTICS
Video Analytics, also referred to as Video Content Analysis (VCA), is a generic term used to describe the metrics and analysis of an online video.
ALT TEXT
Search engine robots are unable to “read” images - only text. Alt Text provides information about your images to search engines.
BACKLINKS
Backlinks are links that point towards your site or video from other relevant sites.
CLICK THROUGH RATE (CTR)
Click-Through Rate is a metric for measuring the number of users that clicked on a specific link or video. The purpose of click-through rates is to measure the ratio of clicks to impressions of a video or marketing campaign.
CONTENT MARKETING
Any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
CONVERSION RATE
Conversion Rate is the act of converting a viewer into a future client or purchasing customer. This generally applies more to e-commerce.
COST-PER-VIEW (CPV)
Advertisement that you pay only when a viewer watches your video.
DIRECT MARKETING
Direct marketing is a customary way to deliver a specific message that emphasizes trackable and measurable responses/results from a specified audience. This differs from indirect marketing which
IMPRESSION
The measure of the number of times an ad is seen, actual clicking is not taken into account.
INDIRECT MARKETING
Indirect marketing is any form of marketing that doesn’t try to directly sell something to a consumer consumers, but rather allows audiences to organically discover their business or product.
RESPONSE RATE
Response Rate refers to the number of people who responded to a marketing campaign. It is generally expressed as a percentage.
SEARCH ENGINE OPTIMIZATION
Search Enging Optimization is the process of increasing the visibility of a website or video in the search results of a web-based search engine.