We're extremely excited to announce that the National September 11 Memorial & Museum has hired us to produce a series of videos highlighting fourteen artists who created pieces inspired by the 9/11 tragedy. The works of art will premiere with our films in the exhibit at the museum and online when it opens for the 15th anniversary of the attacks this September. Tentatively titled Rendering the Unthinkable: Artists Respond to 9/11, the exhibition will contain roughly 2,900 square feet of visitor experience space and incorporate interactive kiosks where visitors can access additional content. We can't wait to share the amazing stories as it premieres in the museum and online September 12th!
Timelapses are a fantastic way to show the passage of time through slick, graceful motion. They can be used to capture anything! For example, a building being erected, a changing landscape, people and cars moving through city streets, etc. More and more, we've been adding timelapses to our videos to get that extra bit of flair.
We have been working to help generate digital content for the small town of Port Jervis, NY. The longterm goal is to slowly build an archive of videos that illustrate the many outdoor activities and festivals that the town has to offer. The final product will combine excerpts from these videos into a more comprehensive marketing piece. We often encourage our clients to consider both long and short-term products when considering video. The above video was captured over two days and documented the Downhill Qualifier at the 2016 Mahackamack 400 in Port Jervis.
Interviews are a ubiquitous component of corporate and commercial videos. So much so that we often take them for granted! But making an interview look great, and having the subject feel comfortable, requires a bit of forethought. Here, we break down a few interviewing aesthetics and framing ideas you might consider before going into production.
PRIMARY CAMERA ANGLE: WIDE ONE-THIRD COMPOSITION
This is the most common setup we employ and is a great place to start. It gives you enough space in the frame to fit a well-composed background, a lower third and the subject from the stomach up. Additionally, if you have a camera that shoots in 4K, you can use the same angle for a tight headshot by punching in while editing....
In this fast-paced, digital age, it's more important than ever for firms to be able to tell their stories in the most concise and aesthetically pleasing way possible - video. Ian gave his expert advice on how companies can best utilize video production services to creatively and effectively tell their stories to the public. Stay tuned for future conferences!
Before-and-after examples from some of our recent productions
Color correction and color grading often go unnoticed to the untrained eye, but they can have a huge impact on the quality and feel of your final product. Color correction is the technique of matching and balancing colors throughout your film, while color grading is intended to give the video a certain tone or feeling. Video footage should be treated similar to photography. There is a huge amount of post-production work that must go into making the final product look the way it does.
Certain recording formats can be limited when it comes to color correction, but most modern video cameras are capable of capturing large format files. The ability to manipulate and color grade footage in po...
Arbuckle cofounder/producer Ian has been busy the past couple of months speaking around town on what he knows best - architectural filmmaking. These exciting conferences have been a big success for the Arbuckle team. We continue to teach industry leaders about the power of filmmaking in the digital world, and the influence it can have in the public domain to transform a company's image.
Animation! Yeah, we know that's pretty broad. But including elements like motion graphics, still image compositing and vector graphics can really aid a corporate or commercial video. A few simple animations in After Effects can greatly improve the aesthetic quality of those old photos lying around your office. This will also help the assets to fit seamlessly in with the rest of your video footage. Dynamic graphs, animated text, motion tracking - these are fairly simple elements that can really push your film to the next level of professionalism.
Fifteen years ago, construction began on a cluster of beautiful, state-of-the-art office buildings in Prague, Czech Republic. Meier asked us to make a film that would influence the City of Prague to fund the last leg of construction. Thanks to their high-quality photos and animated renderings, we edited a nice, sleek cut, with original music by Glenn Forsythe. Video coming soon!