VIDEO AS AN ARCHITECTURAL TOOL
Video Credit: Frazer Pogue Collective
Our colleagues over at Frazer Pogue Collective were interviewed by the Texas Society of Architects about the rise of using video as a tool for documenting architecture. As they mention, YouTube gets over 1 billion unique visitors each month. And since architecture is such a visual medium, that's some serious potential to get your brand out there. Definitely worth the short read, and the video above is a great example of their work.