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ARBUCKLE TECHNIQUES: TIMELAPSES

ARBUCKLE TECHNIQUES: TIMELAPSES

Timelapses are a fantastic way to show the passage of time through slick, graceful motion. They can be used to capture anything! For example, a building being erected, a changing landscape, people and cars moving through city streets, etc. More and more, we've been adding timelapses to our videos to get that extra bit of flair. Video Credit: Arbuckle Industries #ArbuckleTechniques #Timelapse #VideoEditing #PostProduction #Production #VideoProduction

THE IMPORTANCE OF COLOR CORRECTION

THE IMPORTANCE OF COLOR CORRECTION

Video Credit: Arbuckle Industries Before-and-after examples from some of our recent productions Color correction and color grading often go unnoticed to the untrained eye, but they can have a huge impact on the quality and feel of your final product. Color correction is the technique of matching and balancing colors throughout your film, while color grading is intended to give the video a certain tone or feeling. Video footage should be treated similar to photography. There i

ARBUCKLE TECHNIQUES: ANIMATION

ARBUCKLE TECHNIQUES: ANIMATION

Video Credit: Arbuckle Industries Animation! Yeah, we know that's pretty broad. But including elements like motion graphics, still image compositing and vector graphics can really aid a corporate or commercial video. A few simple animations in After Effects can greatly improve the aesthetic quality of those old photos lying around your office. This will also help the assets to fit seamlessly in with the rest of your video footage. Dynamic graphs, animated text, motion trackin

ARBUCKLE TECHNIQUES: LOWER THIRDS

ANIMATING STILL IMAGES

ANIMATING STILL IMAGES

Video Credit: Arbuckle Industries Clients often provide us with still images to include in their cuts. Whether they're photographs, archival pictures or computer renderings, we need to find a way to make them visually appealing to integrate them seamlessly into the film. Here's how we treat still images using three different techniques. DYNAMIC STILL IMAGE ANIMATION This is a very easily achieved look that adds a lot of dynamic movement to still assets. To do this, we mostly

ARBUCKLE'S NEW ARCHITECTURE REEL

ARBUCKLE'S NEW ARCHITECTURE REEL

Video Credit: Arbuckle Industries Thanks to new clients, diverse projects and state-of-the-art camera gear, we've had a lot of opportunities over the past year to push the boundaries of architectural videography. 41 COOPER SQUARE The folks at Coopr Union asked us to create a "virtual tour" for their new building in the East Village. The LEED-Platinum Certified, nine-story building was designed by Thom Mayne, principal of Morphosis. It was a filmmaker's dream to explore all th

ALL ABOUT LOWER THIRDS

Video Credit: Arbuckle Industries Ah, lower thirds... the most overlooked and underappreciated part of corporate videos! Lower thirds are graphics that show a person's name and job title. They are generally placed in the lower part of the frame, on the right or left side. The most important thing to keep in mind when designing these graphics is legibility. This means that both the font and the location need a little forethought. Ideally, we like to consider lower thirds befor

GIVING LIFE TO STILL IMAGES

Video Credit: Arbuckle Industries More and more, people are coming to us to create videos out of their current visual assets, which usually consists of photos, renderings and archival graphics. Luckily, options are becoming available to convert these assets into something other than the ubiquitous Ken Burns effect. We have nothing against this technique, or Ken Burns. As a matter of fact, we love him! However, there are a lot of techniques that exist that can significantly ad

WHAT IS A JUMP CUT?

WHAT IS A JUMP CUT?

A jump cut is an editing technique where footage "jumps" abruptly from one clip to a seemingly unrelated clip, although over the years, the term also refers to a non-congruent cut in an interview. The subject in the frame can stay the same, or change entirely. In other words, it doesn't matter whether you're cutting an interview, a safari, or a sports match. The defining feature is that the transition is not "smooth", it is a jump. Depending on the type of film, the abrupt ch

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