Photo Credit: SMPSNY Ian Harris, Arbuckle's co-founder/producer, recently went up to Long Island to speak at the Society for Marketing and Professional Services, New York's professional development conference, "Photography & Videography - How to tell your firm's story through the camera lens." In this fast-paced, digital age, it's more important than ever for firms to be able to tell their stories in the most concise and aesthetically pleasing way possible - video. Ian gave h

Arbuckle cofounder/producer Ian has been busy the past couple of months speaking around town on what he knows best - architectural filmmaking. These exciting conferences have been a big success for the Arbuckle team. We continue to teach industry leaders about the power of filmmaking in the digital world, and the influence it can have in the public domain to transform a company's image. Video Credit: AIANY Organized by AIA New York, "Viral Voices V: Architecture in Motion" lo

Video Credit: Arbuckle Industries The kind folks at the Society for Marketing Professional Services, New York Chapter recently invited us back to film their annual Principal's Breakfast, which focused on the real estate and construction market forecast. The event was moderated by Russell Davidson, the 2016 AIA President. The diverse lineup of panelists included Mitchell Korbey, Partner at Herrick, Feinstein; Catherine Dannenbring, Director of Development at Thor Equities; Fra

Video Credit: Arbuckle Industries We recently headed over to the Society for Marketing Professional Services, New York Chapter to film THE Marketing Event, a professional development symposium. This year's theme was New Horizons: Create, Engage, Inspire. The conference was opened by Michael Geary, CEO of SMPS. We then had the pleasure of listening to a talk by keynote speaker Susan Murphy, Principal of Murphy Motivation and Training. Check out the clip above for a brief look

Photo Courtesy: Google GOOGLE recently commissioned 72AndSunny to do a series of outdoor ad campaigns celebrating the 25th anniversary of the landmark ADA Act in 1990. The painted portraits include key figures in the disability rights movement which were featured on the steps of cultural buildings throughout Washington, D.C. The paintings are accompanied by powerful quotations and information pertaining to the disabilities rights movement. A website was created providing a vi

Content Marketing continues to play an important role in acquiring new customers, new clients and new talent and videos are a great way to assists in these valuable acquisitions. However, videos don’t distribute themselves. There tends to be a misconstrued notion that once a video is uploaded that the process is complete. This misconception totally undermines one of the most essential parts in the process, the distribution. Distribution is defined as: the action of sharing so

Just before being wisked away to the great white north of New Hampshire for the holidays, our editor and in-house animator, Kevin took a nice stab at creating an outro logo for our videos. #Branding #Logo #Marketing

We were recently invited to participate in one of the American Institute of Architects New York Chapter Marketing and Communications Committee's events to speak on architectural filmmaking. Having both of the company's founders be ex-architects/landscape architects and having spent the past 6 years producing various video products for architecture firms, architectural organizations and architectural media we felt like we've been groomed specifically for this opportunity. So n

Many of you who're reading this already know this intuitively but if you need to help convince any of your colleagues (you know who I'm looking at...) that video is THE medium for future online content then checkout this interactive analysis by Unruly via Adotas. #Branding #Marketing #OnlineVideos